CYCLE Artist Showcases

By fusing the power of online streaming with the immersiveness of live DJ mix albums, WHY? Record Company presents the CYCLE series: a loopable mix album that allows the listener to play on repeat, starting at any point in time, ending whenever.

Each CYCLE album takes a look into an artists mind, letting them express themselves freely and in whichever way they would prefer. These albums can be quite experimental due to the very nature of the forced medium. In the past we have had 20 minute ambient live spoken word recordings, mixed with modular synthesis, and topped off with prepared piano.

Only one rule exists: the music must never stop.